Lead Management can be defined as the process of capturing leads, tracking their activities, qualifying the leads, nurturing each lead to make them sales-ready. It is a systematic process that can be broken down into 4 stages, lead capture, lead qualification, lead nurturing and lead distribution. Lead management CRM is an effective tool to boost sales while increasing the rate of long term customer retention.
How can new businesses use lead management?
1. Lead Capturing
Lead Management Software will capture leads from multiple sources and automatically stores them into your system. This process is automated so that your employees don’t have to enter each individual single lead information onto the system. Each lead is stored with relevant information and a priority status so that teams can attend to each lead individually.
2. Tracking leads
Captured leads can be tracked accurately with Lead Tracking Software so that teams can monitor the activities and behavior of the lead. This gives businesses valuable insights to make decisions that can adversely affect the sales process. Lead activities like the time spent on filling forms, phone calls and website visits can be monitored and taken advantage while closing the deals.
3. Distributing leads
After the leads are captured, the leads should be assigned to the most capable sales representatives so that they can start the sales process. A sales leads software will automate this process while saving you time and organizing your data so that it can be pulled easily by your workforce while attempting to close deals. This will save time and resources for the business.
4. Lead qualification
Lead qualification can be defined as the process of measuring the worth of each lead and gauge the chances of the leads getting closed. Sales lead tracking software qualifies leads by giving insights about which lead to chase first and which leads to put in the queue. This helps agents understand customer requirements and enables them to sell better.
A Lead Management System effectively segregates leads and auto-assigns them for faster conversions. No matter where the lead is coming from, your enterprise will be equipped to prioritise them with the lead management CRM.
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5. Lead nurturing
Leads are very fickle. There might be customers who are looking for immediate services and there are customers who are still mulling over their requirements. Lead management CRM can help agents nurture leads that are unsure of closures. Agents can build a rapport with the leads so that they can close the leads at a later time. This also improves customer retention rates.
Conclusion
Businesses have slowly realized that lead nurturing is absolutely essential if they want their businesses to grow consistently and grow their customer base exponentially. Kapture’s Lead management software is well equipped to handle a large influx of leads and assists in closing more leads.
Kapture CRM 