Any hotel business knows that the hospitality industry is a huge one with dozens of different departments and hundreds of employees. The client list is lengthy and diverse. Catering to a whole set of clients every day and serving their whims makes being in the hotel business extra difficult. To make your job easier you should opt for hotel management software that will do the heavy lifting for you. If you are new to this, let us take a look at what you can expect from such software.
- Client Management
You should look for a CRM system where you can have your huge clientele uploaded to make your work simpler. Sales CRM for hotel management record all transactions of your clients and update their history every time there is one. You can easily look up details of all customers at any time and tend to their requests using tickets generated.
Hotel chains spread across multiple locations may have a hard time keeping track of leads, sales and property performances. With a Hotel CRM, the hospitality industry can manage leads, inquiries and property performances of multiple locations in a unified window.
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- Sales Automation
The CRM will automatically boost your sales with multiple features including live chat, auto-assigning leads and instant notifications. You can even generate invoices directly from there and offer deals and discounts. Follow-up replies and emails help you keep up with clients who are still on hold with their decisions.
- Marketing Events
Banquet events can be promoted on the CRM software with targeted email marketing. If this is something that is important to you, find a CRM that has this important feature. Events in hotels are commonplace and being able to get the word out easily matter a lot.
- Tariffs & Bookings
Any hotel CRM software that gives you options to manage your rate cards and tariffs is a lifesaver. It reduces your team’s work and saves a lot of time. An AI powered chat application can filter queries and bring you promising leads.
- Generating Reports
Yet another significant aspect in a CRM tool is to be able to generate reports of all sorts on demand. Big businesses require weekly, monthly, quarterly and yearly reports of all departments and a CRM should be able to do that effortlessly.
If you are out in the market to find an all-round CRM, you need to keep an eye out for these features.
Kapture CRM 
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